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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. Which three considerations should be made when setting up Distributed Marketing?
Choose 3 answers

A) Business users can select any email at the time of sending.
B) Messages can be sent to Contacts, Leads, and Person Accounts.
C) The DM administrator Profile is required to access Distributed Marketing.
D) A journey can be connected to one or more Campaigns.
E) Default options can be set up for the greeting in the email.

2. Northern Trail Outfitters (NTO) uses data extensions for all of their email audiences. A customer reports they unsubscribed several week-end ago, but continue to receive NTO's daily digest at their old address. NTO's Marketing cloud Admin has confidently deleted them from present in the appropriate data extension.
What consideration could account for this behavior?

A) Data retention settings were incorrect in the data extension.
B) Contact Builder was not configured properly.
C) The email address in All Subscribers is prioritized.
D) The data extension was not configured as sendable.

3. A Marketing Cloud admin needs to warm their accounts Dedicated IP.
What option for segmentation aligns with the IP Warming process?

A) Segment by geographic region as after-hours sends will be marked as spam
B) Segment by domain to limit number of sends to each email provider
C) Segment to those recipients receiving text email versions first
D) Segment subscribers with soft bounces in their own dedicated send

4. What are entry source types for Journey Builder?

A) Data Extension, Salesforce Community, GA360, Email List
B) Data Extension, Audience Studio, API Event, Date Based Event
C) Data Extension, Email List, API Event, Date Based Event
D) Data Extension, Cloud Pages, Email List, API Event

5. Northern Trail Outfitters is setting up new hires on its instance of Marketing Cloud, which includes Email Studio, Mobile Connect, and Social Studio. One of the hires needs to manage the operations of all of the North American Business Units.
What two roles, custom or standard, could be assigned to this user to meet the requirement?
Choose 2 answers

A) Marketing Cloud Channel Manager
B) Marketing Cloud Administrator
C) Marketing Cloud Email Marketing Manager
D) Marketing Cloud Regional or Local Administrator

Solutions: