[Mar 31, 2023] Pass Facebook 600-101 Exam Info and Free Practice Test
600-101 Exam Dumps PDF Updated Dump from VCEEngine Guaranteed Success
NEW QUESTION 11
A private institution that educates about political issues runs a public Facebook group to increase awareness of the importance of politics for young adults (ages 18-25). The goal is to promote healthy debate.
Which two strategies should its community manager implement to help achieve this goal? (Choose 2)
- A. Mute members who repeatedly violate group rules.
- B. Use an analytics tool to determine which content is best to provide.
- C. Tag members in every topic discussion to encourage them to comment.
- D. Post applicable community guidelines and pin that post as an announcement.
Answer: B,D
NEW QUESTION 12
A new member of a parent group asks for advice on how to handle a bullying incident. The member's question has been posted for several hours. No other members have responded.
What is the most effective action to promote discussion and collaboration regarding this topic among parents in this group?
- A. Message some relevant members to ask them to comment
- B. Recommend external resources about the topic
- C. Repost the question as an announcement
- D. Post a comment tagging other members who can help
Answer: D
NEW QUESTION 13
The head of community management for an online tourism company hires 15 regional community managers. Each community manager is responsible for one regional Facebook Page and Instagram account. The head of community management needs to provide leadership with overall metrics and sentiment.
To set up a global reporting system, what should the head of community management do?
- A. Create a template and require each regional manager to complete that template every month
- B. Ask each regional manager to submit an individual report, then merge those into one report
- C. Create a template and require each regional manager to submit results that are above the benchmark
- D. Hold a daily meeting with the full team to track progress for each region
Answer: A
NEW QUESTION 14
The community manager of a 25,000 member rock painting community in Dublin is concerned about low engagement in the group over the last six months and wants to increase conversations between members.
Which three actions should the community manager take to achieve this goal? (Choose 3)
- A. Message every member of the community individually to ask them to engage more
- B. Survey the community and reposition the content in line with their feedback
- C. Revise the content calendar to focus on member engagement tools
- D. Highlight the top engaging contributors in regular announcements to the community
- E. Remove members who have not posted or commented in the last month
Answer: B,C,D
NEW QUESTION 15
A local art museum decides to launch an invite-only community for people who purchased a museum membership. The community manager needs to create a report about the group's first month and wants to focus specifically on engagement.
Which two KPIs should the community manager include in the first report about the group? (Choose 2)
- A. Members who invited friends
- B. New members over time
- C. Number of comments
- D. Posts created by administrators
Answer: B,C
NEW QUESTION 16
An Instagram influencer from Switzerland uses a unique region-specific content approach. A community manager is helping the influencer expand into a neighboring country, Austria. The primary goal is to be the number one information source in the region.
Which two actions should the community manager take to support the goal? (Choose 2)
- A. Ask community members to send profiles in Austria to follow
- B. Measure the audience of Austrian followers on existing platforms
- C. Adapt the local dialect and reuse highly successful content
- D. Run targeted ads to lookalike audiences in Austria
Answer: B,D
NEW QUESTION 17
An online book club has a strict policy regarding self-promotion in the group. Community members are encouraged to share content about their favorite books or an upcoming release from an author, but they cannot promote their own work.
A new member joins the group and immediately posts a link to buy a book that he wrote. Upon seeing this post, several other group members comment with links to their websites to promote their work. The community manager wants to reinforce the group rules to the members.
Which two actions should the community manager take? (Choose 2)
- A. Reply to the post and explain that this behavior is not allowed.
- B. Remove the member who created the post from the group.
- C. Repost the group guidelines regarding self-promotion.
- D. Delete the post and use the Give Feedback feature.
Answer: C,D
NEW QUESTION 18
The chancellor of a college wants to start a new alumni-matched funding campaign to raise money for a social sciences building.
However, most alumni lose touch a few years after graduation and don't engage with the alumni community. Before launching a fundraising campaign, the community manager needs to determine exactly when and why alumni engagement drops.
Which two tactics could the community manager take to learn this information? (Choose 2)
- A. Interview alumni
- B. Analyze drop-off for video content
- C. Study engagement trends on the school's Facebook Page
- D. Survey community members
Answer: A,D
NEW QUESTION 19
A regional chapter of a nonprofit organization is under threat of closure from its national committee. The community manager has been invited to a meeting to provide evidence of the value that the local chapter brings to members in its geographic area and to discuss the proposed plans.
Which two actions should the community manager take to prepare for the meeting? (Choose 2)
- A. Initiate a petition against the proposed closure and ask community members to circulate it widely
- B. Invite the community to submit their success stories so they can be shared with the national committee
- C. Send a message to each of the community members requesting their opinions of the proposed closure
- D. Monitor sentiment across digital channels within the organization's area of focus
Answer: B,D
NEW QUESTION 20
A community manager for an influencer is focused on thought leadership and well-being.
The influencer has the following assets:
A Facebook Page with 500,000 followers
A Facebook group with 30,000 members
An Instagram account with 200,000 followers
The community manager needs to evaluate possible revenue streams.
Which three approaches should the community manager recommend? (Choose 3)
- A. Comment publicly on sponsor accounts to propose a partnership
- B. Organize affordable community meetups to attend a live show of the influencer
- C. Set up a Page button to increase online sales on the influencer's website
- D. Implement a fee for members who post more than once per week
- E. Position the influencer as a thought leader and charge speaking fees
Answer: B,C,E
NEW QUESTION 21
A hair salon supplier wants to create an online community to boost online store sales. The goal is to track trends and showcase products.
Their mission is to become the leading source for style inspiration, which requires them to stay at the forefront of a fast-moving industry and maintain appeal among a mass audience.
On which set of KPIs should the community manager focus?
- A. Reach Sentiment Website traffic
- B. Reach Website traffic Audience growth
- C. Website traffic Sentiment Audience growth
- D. Reach Audience growth Sentiment
Answer: A
NEW QUESTION 22
Refer to the table.
Published Type Reach Engagement Promote
02-24-2020 Link 1,400
90 post clicks
24 reactions, comments and shares
Organic
02-21-2020 Video 2,300
333 post clicks
112 reactions, comments and shares
Organic
02-20-2020 Picture 4,500
172 post clicks
243 reactions, comments and shares
Organic
A local activist runs a test with different mediums on a Facebook Page. The activist wants to improve organic results and create more awareness of human rights violations.
What information should a community manager provide to the activist?
- A. The video post should be promoted with ads if the primary goal is engagement
- B. The link and video post garnered more awareness than the picture post
- C. The link post should be promoted with ads if the primary goal is reach
- D. The picture post is the most successful if reach is more important than engagement
Answer: D
NEW QUESTION 23
A pharmaceutical brand announces a new drug to stop the spread of a major disease. After the brand shares a press release on its social channels, 10 people claim that another one of the brand's drugs causes serious side effects. A health reporter for a major newspaper picks up the story and shares the comments on their own channel. Dozens of additional relevant comments are shared on the brand's press release post. Leadership asks the community manager to document organic, relevant comments over the next two weeks.
Which course of action should the community manager take to efficiently monitor the conversation for potential escalations?
- A. Activate a news alert for additional articles
- B. Create and track relevant keywords on social media channels
- C. Create a post specifically to gather feedback from the community
- D. Review comments on the company's press release post
Answer: B
NEW QUESTION 24
A community manager for an automotive brand has been asked to engage younger audiences on the brand's social channels.
The community manager has collected the following market research about social media usage:
Young audiences are 90% more likely to follow brand accounts on all networks
Young audiences are 25% more likely to engage with video content
Young audiences are 75% more likely to ignore paid ads on all networks
Young audiences are 82% more likely to comment on influencer posts on Instagram Young audiences are 15% more likely to recommend a brand they follow to a friend
Which initial strategy should the community manager share with leadership to grow the brand's younger audiences?
- A. Increase influencer content across all platforms
- B. Increase video content across all platforms
- C. Increase paid spend targeting young audiences on all platforms
- D. Increase community moderation on all platforms
Answer: A
NEW QUESTION 25
A community with a strong online and in-person offering received funding 12 months ago to grow and scale the community globally. To secure similar future funding opportunities and brand partnerships, the community manager needs to compile a report that shows that the community achieved its goals with the original funding.
Which data should the community manager include in this report?
- A. Compile insights that include dates, demographics of members across the community and growth numbers
- B. Compile a set of community recommendations and testimonials with individual demographic information
- C. Show a graph that includes online and offline community membership growth numbers for the past 5 years
- D. Share quotes and a detailed word cloud to illustrate key sentiments and powerful member recommendations
Answer: A
NEW QUESTION 26
A community manager of a large community for professionals is developing a content calendar to offer themed content to help members who are in the early stages of their careers. The group has had low engagement for the past year.
Which strategy should the community manager use to plan the most relevant content?
- A. Ask community members to share their most memorable community posts.
- B. Survey community members for their most frequently asked questions about content themes.
- C. Research popular content themes that may be relevant to the community.
- D. Review data for insights into high-performing content in the community.
Answer: B
NEW QUESTION 27
......
Pass Your Facebook Exam with 600-101 Exam Dumps: https://actualtests.vceengine.com/600-101-vce-test-engine.html
