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Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. Which of the following matches eliminates the searched phrases?

A) Broad match
B) Negative match
C) Exact match
D) Phrase match

2. AdWords Editor is account management software. Which of the following are the benefits of using AdWords Editor?
Each correct answer represents a complete solution. Choose all that apply.

A) You can store and navigate one or more accounts.
B) You can work offline on your Mac or PC.
C) You can perform advanced searches and edits.
D) You cpload changes to AdWords at any time.

3. How often does Google calculate a quality score?

A) Hourly
B) Daily
C) Once
D) Every time a keyword matches a search query

4. When Google advertisers create new Google AdWords, they have three options for the types of keyword matching they can use. Which of the following keyword targeting is demonstrated by putting the keyword in quotes?

A) Broad match
B) Quote match
C) Exact match
D) Phrase match

5. Which of the following strategies is used by Google to help prevent irrelevant clicks on your ads?

A) Display the name of your targeted region below your ad text.
B) Work with ISPs and telecom companies to improve IP address information.
C) Display the IP address of irrelevant clicks.
D) Work with lobby government to improve IP address information.

Solutions: