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Google Display Exam Practice Test Sample Questions:

1. Jan has a Website selling shoes and socks online. She would like to use Google AdWords' costperacquisition approach for her ads. If Jan uses this approach what must she also do?

A) Jan must use the Conversion Optimizer.
B) Jan must also use Google Checkout.
C) Jan must be a preferred Google vendor.
D) Jan must set her CPC maximum bids to a minimum of 25 cents.

2. Holly is reviewing her YouTube performance for her ads. She notices that in her report for her ads they all show as "1" in the average position metric. Holly finds it odd that her ads are in the first position, but that her conversions have been so low. Why do all of Holly's ads have the position metric of 1 for the YouTube average position?

A) Her ad is not a promoted video so it will always say "1" in this metric.
B) The metric of "1" actually means she was the only person with that keyword.
C) The metric of "1" actually means that she has not been on YouTube long enough to generate an accurate recording of her average position.
D) Her keywords may be spelled uniquely and this is causing her ad to play less frequently, but to be in the top position when people search for the misspelling.

3. Hal is considering a YouTube masthead for an ad campaign. There are several requirements on size and sound limits for YouTube masthead advertisements, such as the 50KB load size and the 1MB load for animation and autoplay. What is the maximum size for videos (.flv) file size for when a user clicks the masthead to see the video ad?

A) 50MB
B) 1MB
C) 100MB
D) 10MB

4. You are helping a client create a YouTube advertisement and you tell them that they should use their TV assets online in YouTube through pre-roll, mid-roll, and post-roll placements. The client does not understand what you mean by TV assets. What is a TV asset?

A) TV budget for advertisements
B) Digital video that is television and Web-ready
C) TV commercials
D) Televisions show

5. You created a display ad to promote your brand. You want to measure the impact of your display ads. Which of the following actions can you perform to accomplish the task?
Each correct answer represents a complete solution. Choose all that apply.

A) Lookat mouseover and interaction rate
B) Track Website traffic trends
C) Compare costs to leads
D) Use conversion tracking

Solutions: