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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Architect, design and implement Adobe Target | 18% | - Evaluate and design an Adobe Target implementation - Describe the implementation of Adobe Target in Native Mobile Apps - Select the correct Target Request implementation (Global, Order Confirm, Hybrid) |
| Topic 2: Adobe Target and supported touch points | 6% | - Describe implementation requirements for mobile, email targeting, and APIs - Describe client-side delivery implementation - Describe server-side delivery implementation |
| Topic 3: Leverage Adobe Target recommendations | 11% | - Demonstrate an understanding of recommendations, catalogs, and criteria - Apply the process to configure Target recommendations |
| Topic 4: Adobe Target fundamentals | 13% | - Explain the fundamental technologies of an Adobe Target implementation - Identify the appropriate Adobe Target usage for a given scenario |
| Topic 5: Adobe Target Administration and Governance | 6% | - Apply the process and best practices to manage users - Define an ongoing Adobe Target implementation strategy and system governance - Describe the administration aspects of the implementation setup |
| Topic 6: Troubleshooting | 28% | - Troubleshoot activity setup errors - Troubleshoot mbox errors - Troubleshoot Target Request and Response errors - Understand integration errors - Troubleshoot Adobe Target Recommendations Errors |
| Topic 7: Integrating with Adobe Target | 18% | - Apply the process to integrate Adobe Target with Adobe Analytics (A4T) - Describe integration with Adobe Experience Cloud Solutions and Adobe Experience Platform solutions - Apply the process to integrate Adobe Target to Adobe Experience Manager - Describe the integration with Adobe Experience Cloud Audiences |
1. What are the typical causes of recommendations not rendering? (Select two)
A) Incomplete algorithm configuration
B) Criteria set to "Random"
C) Incorrectly mapped audiences
D) Missing product attributes in the feed
2. What are the primary purposes of using mboxes in Adobe Target? (Select two)
A) To track user activity for real-time personalization
B) To provide a container for presenting dynamic content
C) To deploy third-party cookies for tracking
D) To integrate with analytics tools seamlessly
3. What tools can help troubleshoot Target Recommendations errors? (Select two)
A) Recommendations Debugger
B) Catalog Manager
C) Adobe Launch
D) Adobe Experience Platform Query Service
4. A retail company wants to track which store is the user's preferred store, which is only available in the site's data layer.
Which method should be recommended to bring the preferred store into Adobe Target in a single action?
A) Script profile parameters
B) Target request (mbox) profile attributes
C) People Core Services Customer Attributes
D) Data Providers
5. A client wishes to increase content velocity and reuse by utilizing content created in Adobe Experience Manager (AEM) within Adobe Target Automated Personalization activities.
What should the architect recommend?
A) Use the Adobe Target createOffer API to pass JSON Offers to Adobe Target.
B) Use AEM Content Fragments as Adobe Target Offers.
C) Use AEM Experience Fragments as Adobe Target Offers.
D) Embed Experience Manager HTML directly into Target offers.
Solutions:
| Question # 1 Answer: A,D | Question # 2 Answer: A,B | Question # 3 Answer: A,B | Question # 4 Answer: B | Question # 5 Answer: C |
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