Salesforce AP-214 Exam : Marketing Cloud Advanced Cross Channel Accredited Professional

  • Exam Code: AP-214
  • Exam Name: Marketing Cloud Advanced Cross Channel Accredited Professional
  • Updated: Jul 21, 2026
  • Q & A: 102 Questions and Answers

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Salesforce AP-214 Exam Syllabus Topics:

SectionObjectives
Marketing Cloud Core Architecture- Data management and integration
  • 1. API and system integrations
    • 2. Data Extensions and relational data design
      - Salesforce Marketing Cloud ecosystem components
      • 1. Contact data model and Contact Builder fundamentals
        • 2. Email Studio, Journey Builder, Automation Studio overview
          Automation and Optimization- Performance measurement
          • 1. A/B testing and optimization strategies
            • 2. Campaign analytics and reporting
              - Automation Studio workflows
              • 1. Scheduled vs event-driven automation
                • 2. Import, query, and segmentation automation
                  Cross-Channel Journey Design- Customer lifecycle orchestration
                  • 1. Multi-step journey optimization
                    • 2. Personalization strategies across channels
                      - Journey Builder configuration
                      • 1. Entry sources and audience segmentation
                        • 2. Decision splits and engagement logic
                          Email and Messaging Execution- Email Studio operations
                          • 1. Content creation and AMPscript basics
                            • 2. Send classification and deliverability rules
                              - Multi-channel messaging
                              • 1. SMS and push notification integration concepts
                                • 2. Triggered and transactional messaging

                                  Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:

                                  1. What is the most frequent option to refresh an Advertising Audience?

                                  A) BI-weekly
                                  B) Weekly
                                  C) Monthly
                                  D) Hourly
                                  E) Daily


                                  2. Where to create topic profiles in command center?

                                  A) social automate
                                  B) command center
                                  C) social admin


                                  3. You are getting an error while trying to make an inbox message as inactive. What could be the possible reason.

                                  A) The message is already scheduled/active
                                  B) Some automation activity is using the inbox message
                                  C) The message has already been sent. (once started to send cannot mark as inactive)


                                  4. What data is there in mobile connect demographics, select3

                                  A) Region
                                  B) Email
                                  C) channel
                                  D) First name
                                  E) City


                                  5. Globex Supermarkets are setting up Beacons in their stores, and set up one beacon in the produce section, and another in the deli section. Why should they lower the Transmit Power setting on the beacons?

                                  A) So that even devices with Bluetooth turned off can receive messages triggered by the beacons
                                  B) So that even devices with Push Notifications turned off can receive messages triggered by the beacons
                                  C) It prevents both the produce message and the deli message from being triggered in both places
                                  D) They should always be set to High Transmit Power setting


                                  Solutions:

                                  Question # 1
                                  Answer: C
                                  Question # 2
                                  Answer: C
                                  Question # 3
                                  Answer: C
                                  Question # 4
                                  Answer: A,D,E
                                  Question # 5
                                  Answer: C

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