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IBM P8010-096 Exam Syllabus Topics:
| Section | Weight | Objectives |
| Topic 1: Integration & Administration | 15% | - Integration with Unica Marketing Operations
- Logging, troubleshooting and maintenance
- Response tracking and reporting
|
| Topic 2: Advanced Features & Best Practices | 5% | - Upgrade and migration considerations
- Performance optimization
|
| Topic 3: Campaign Design & Flowchart Processes | 30% | - Target cell spreadsheet and offer management
- Testing, scheduling and execution
- Segment, Select, Merge, Sample, Extract processes
- Flowchart creation and management
|
| Topic 4: Unica Campaign Architecture & Concepts | 25% | - Audience levels and data structure
- Database schema and tables
- System components and architecture
|
| Topic 5: Installation & Configuration | 25% | - Security, roles and permissions
- Server configuration (WebSphere / WebLogic)
- Environment setup and deployment
- Partitioning and user management
|
IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:
1. In Unica Campaign, what does a customer need if they want functionality that includes creating, viewing and managing of the Target Cell Spreadsheet and custom cell attributes?
A) Unica NetInsight
B) Unica Optimize
C) Unica eMessage
D) Unica Marketing Operations
2. During a Unica Campaign installation, where does a customer set the required Campaign properties?
A) Properties page
B) Options menu
C) Administration menu
D) Configuration page
3. In Unica Campaign, a retail company wants to create an offer that provides discounts for each department with its retail stores. The retailer wants to create a single offer that always contains the same discounts. What type of offer list does the retailer need to create?
A) smart offer
B) base offer
C) parameterized offer
D) static offer
4. Which Unica Campaign process divides incoming cells into sub-groups (sub-cells) based on a percentage or an actual number?
A) Select
B) Sample
C) Segment
D) Extract
5. In Unica Campaign, what tab/sheet do campaign managers or campaign designers use to plan out whom to contact, which offers to extend to them, and which groups will be designated as tests/controls?
A) Target Cell Spreadsheet
B) Analysis Tab
C) Offer Tab
D) Financials Tab
Solutions:
Question # 1 Answer: D | Question # 2 Answer: D | Question # 3 Answer: D | Question # 4 Answer: B | Question # 5 Answer: A |