Salesforce EML-101 Exam : Content Builder Essentials for the Digital Marketer

  • Exam Code: EML-101
  • Exam Name: Content Builder Essentials for the Digital Marketer
  • Updated: Oct 22, 2026
  • Q & A: 0 Questions and Answers

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Salesforce EML-101 Exam Syllabus Topics:

SectionWeightObjectives
Content Creation & Editing30%- Content Blocks
  • 1. Static and dynamic blocks
    • 2. Personalization strings
      • 3. AMPscript basics
        - Email Content Design
        • 1. Drag-and-drop editor
          • 2. Responsive design
            • 3. HTML editing and formatting
              Content Builder Fundamentals25%- Overview and Navigation
              • 1. Search, filter, and tagging
                • 2. Asset library organization
                  • 3. Interface and workspace
                    - Asset Management
                    • 1. Version control and updates
                      • 2. Upload and import assets
                        • 3. Folders and permissions
                          Personalization & Dynamic Content15%- Dynamic Content Rules
                          • 1. Audience segmentation
                            • 2. Rule-based content display
                              - Advanced Personalization
                              • 1. Subscriber data integration
                                • 2. Testing personalized content
                                  Templates & Reusable Content20%- Cross-Channel Content
                                  • 1. Content synchronization
                                    • 2. Content reuse across channels
                                      - Template Creation
                                      • 1. Building templates
                                        • 2. Template management
                                          • 3. Locked content areas
                                            Testing, Publishing & Best Practices10%- Preview & Validation
                                            • 1. Email rendering previews
                                              • 2. Spam and link checks
                                                - Compliance & Performance
                                                • 1. CAN-SPAM and GDPR
                                                  • 2. Content optimization

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