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Salesforce Email Essentials (EEB101) Sample Questions:

1. A company has one million subscribers. The company has a Master data extension that contains information about its subscribers, such as Email Address, Physical Mailing Address, Phone Number, and Loyalty information. There are 40 fields in the data extension. The data is used for multiple daily email campaigns.
How should the data be updated?

A) A file drop automation to execute an import every time a record is updated or added.
B) A scheduled automation to import a nightly file of updated or changed records.
C) A scheduled automation to occur every 15 minutes to ensure the data is current.
D) A scheduled automation to import a file containing all of their subscribers.

2. To write SQL that uses both customer data and system-generated data, what would they need to include in their query?

A) Measures
B) All of the above
C) Data Views
D) Data Filters

3. According to the CANSPAM act you must honor email opt out requests promptly. When must you process an unsubscribe request, and how long must your unsubscribe mechanism be operational? (Choose 2)

A) You must process an unsubscribe request within 20 days.
B) Your unsubscribe mechanism must be operational for at least 20 days.
C) Your unsubscribe mechanism must be operational for at least 30 days.
D) you must process an unsubscribe request within 10 days.

4. A marketing associate wants to ensure that an email will be delivered to a subscribers' inbox. What tool can the associate use to scan the subject line and the body of the email message for words and phrases that would be flagged by spam filters?

A) Content detective
B) Send Preview
C) Email Validation
D) Link detective

5. A digital marketing team noticed an increase in unsubscribes and would like to implement a mechanism as an alternative to unsubscribing from all sends. The team currently uses data extensions for sending emails.
Which tool should they use?

A) Publication lists
B) Suppression lists
C) Profile attributes
D) List unsubscribe

Solutions: