SAP C_TCRM20_70 Exam : SAP Certified Application Associate - CRM Fundamentals with SAP CRM 7.0

  • Exam Code: C_TCRM20_70
  • Exam Name: SAP Certified Application Associate - CRM Fundamentals with SAP CRM 7.0
  • Updated: Sep 13, 2026
  • Q & A: 100 Questions and Answers

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SAP C_TCRM20_70 Exam Syllabus Topics:

SectionWeightObjectives
Middleware and Data Exchange12-16%- CRM Middleware
  • 1. Data replication
  • 2. Integration scenarios
  • 3. Middleware monitoring
  • 4. Initial load and synchronization
Business Transactions12-16%- Transaction Framework
  • 1. Sales orders
  • 2. Activities
  • 3. Opportunities
  • 4. Quotations
Sales Process8-12%- Sales Management
  • 1. Opportunity management
  • 2. Sales order processing
  • 3. Lead management
  • 4. Quotation processing
Organizational Model and Master Data8-12%- Master Data
  • 1. Product master
  • 2. Organizational model
  • 3. Business partners
  • 4. Installed base
Service Process12-16%- Service Management
  • 1. Installed base support
  • 2. Service requests
  • 3. Service orders
  • 4. Complaints and returns
CRM Fundamentals and Architecture8-12%- CRM Basics
  • 1. Master data concepts
  • 2. SAP CRM architecture
  • 3. Business scenarios
  • 4. CRM WebClient UI
Marketing8-12%- Marketing Processes
  • 1. Marketing planning
  • 2. Campaign management
  • 3. Target groups
  • 4. Segmentation
Interaction Center8-12%- Customer Interaction
  • 1. Communication channels
  • 2. Business activities
  • 3. Agent inbox
  • 4. Interaction records
Pricing and ERP Integration8-12%- Pricing and Integration
  • 1. Billing integration
  • 2. Pricing procedures
  • 3. Condition techniques
  • 4. SAP ERP integration
Reporting and Analytics8-12%- CRM Reporting
  • 1. Key performance indicators
  • 2. Operational reporting
  • 3. Interactive reports
  • 4. Analytics fundamentals

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