CIMA CIMAPRO15-E03-X1-ENG Exam : E3 - Strategic Management Question Tutorial

  • Exam Code: CIMAPRO15-E03-X1-ENG
  • Exam Name: E3 - Strategic Management Question Tutorial
  • Updated: Aug 12, 2026
  • Q & A: 60 Questions and Answers

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CIMA CIMAPRO15-E03-X1-ENG Exam Syllabus Topics:

SectionObjectives
Strategy Formulation- Strategic analysis of external environment
  • 1. Industry and competitive forces (Porter's Five Forces)
    • 2. Market segmentation and positioning
      • 3. PESTEL analysis
        - Internal strategic analysis
        • 1. Value chain analysis
          • 2. Resource and capability analysis
            • 3. Core competencies
              Strategic Choices- Corporate strategy
              • 1. Strategic alliances
                • 2. Mergers and acquisitions
                  • 3. Diversification strategies
                    - Business unit strategy
                    • 1. Focus strategy
                      • 2. Differentiation strategy
                        • 3. Cost leadership
                          Strategy Implementation- Change management
                          • 1. Kotter's 8-step model
                            • 2. Lewin's change model
                              - Organisational structure and design
                              • 1. Organisational configurations
                                • 2. Centralisation vs decentralisation
                                  - Project and performance management
                                  • 1. Performance measurement systems
                                    • 2. Strategic project management

                                      CIMA E3 - Strategic Management Question Tutorial Sample Questions:

                                      1. 'Big data' refers to datasets whose size is outside the ability of typical database software tools to capture, store, manage and analyze.
                                      Which of the following statements is NOT a valid statement with regard to 'big data'?

                                      A) The definition of 'big data' can vary by sector, depending on the software tools and dataset sizes common to a particular industry.
                                      B) As technology advances overtime, the size of datasets that qualify as 'big data' will also increase.
                                      C) Sufficient analytical and managerial talent is available to exploit the opportunities associated with 'big data'.
                                      D) 'Big data' will require the right infrastructure, incentives and safeguards to address public concerns.


                                      2. DRAG DROP
                                      YZ is a family-run business which manufactures and sells confectionery, employing almost 100 staff. It operates 10 shops in small towns in the north of country P.
                                      Sales of YZ's products have decreased over the last 4 years due to competition from large supermarkets, internet shopping and a general economic downturn, which has hit the north of country P especially hard.
                                      YZ's managing director has recently retired and the board decided to fill the vacancy with an external appointment. The new managing director plans to invest in new manufacturing technology, which would cut staffing levels by 15% and reduce wastage, allowing YZ to lower its prices. YZ's staff are very unhappy about these proposals, feeling that they will destroy YZ's family tradition and reputation that has developed over many years.
                                      Select the correct descriptor for each of the forces for change below:
                                      Select and Place:

                                      Correct


                                      3. M has been appointed as an external change agent to lead and implement a large scale re-structuring strategy which is being undertaken by a large bank. M has been appointed due to his extensive experience in a wide range of organizational re-structuring programmes. This re-structuring strategy will involve a large number of redundancies and the implementation of a new organization-wide management reporting system. M will need to work with staff from all departments and levels of the organization. The Board of Directors of the bank believes that an external change agent will bring more benefits to the change process than using an internal change agent.
                                      Which of the following are the most likely benefits that could be achieved by the bank by appointing an external change agent to lead and implement the re-structuring strategy? (Choose all that apply.)

                                      A) As a dedicated resource, the external change agent can give more time to the change process.
                                      B) The external change agent will have better relationships with the bank employees than an internal change agent.
                                      C) The external change agent will be more objective in decision-making than an internal change agent.
                                      D) The change process should be less costly if an external change agent is appointed.
                                      E) The bank can exploit the specialist expertise of the external change agent.
                                      F) The speed of delivery of the change process will be quicker when using an external change agent.


                                      4. DRAG DROP
                                      LMN is a fast food manufacturer that makes 'Ready-meals'.
                                      Place the appropriate stage of the Value Chain against each of the activities below:
                                      Select and Place:

                                      Correct


                                      5. GV is a manufacturer and retailer of high quality suede gloves. GV makes all of its sales in country F, and is extremely profitable. After many successful years trading, GV has accumulated significant cash reserves and would like to grow the business organically.
                                      After some investigation work, GV has discovered an opportunity to sell leather shoes in country P.
                                      Which of the following strategic directions is GV taking if it pursues this opportunity, according to Ansoff's product / market matrix?

                                      A) Related diversification
                                      B) Market development
                                      C) Product development
                                      D) Market penetration


                                      Solutions:

                                      Question # 1
                                      Answer: D
                                      Question # 2
                                      Answer: Only visible for members
                                      Question # 3
                                      Answer: C,F
                                      Question # 4
                                      Answer: Only visible for members
                                      Question # 5
                                      Answer: A

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