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Oracle 1Z1-1031 Exam Syllabus Topics:

Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Which two configurations are necessary to implement a JSON Return Tag? (Choose two.)

A) Select JSON Return Tag in the Campaign Settings.
B) Deploy the JSON Return Tag.
C) Add phint ret=js to the CoreTag.
D) Select JSON Result in the Container Settings.

2. On an average, at what rate does data decay?

A) 12% per month
B) 20% per week
C) 2% per year
D) 2% per month

3. Your client wants to run a campaign with a media execution partner that currently does not have an app in the Oracle BlueKai app catalog. What should they do?

A) Configure custom parameters to deliver data to the media execution partner
B) Create a Dynamic Synchronous container to support the transfer of data.
C) Configure the campaign to deliver audience data directly to the partner's web page via JS container tag.
D) Manually enter the pixel required for sending campaign data to the partner.
E) It is not possible to run campaigns with partners that do not currently have apps in the Oracle BlueKai app catalog.

4. You are working with a global organization. After discussing their company structure, you find that they are centralized organization and operations are run from one global template that is followed by all regions. What seat governance structure should you recommend to your client?

A) A global template with local nuances
B) Full agency control
C) Horizontal regional empowerment
D) A single seat shared by all regions
E) A global DMP nerve center

5. What set of steps should you follow in order to analyze the differences between male and female cellphone purchasers according to a relative index of traits?

A) Create separate audiences of male and female cellphone purchasers and run separate Audience Discovery reports and compare them in order to analyze the differences.
B) Create an audience of cellphone purchasers and run an Audience Discovery report to analyze the difference between male and female users.
C) Create an audience of cellphone purchasers and run an Audience Profile report to analyze the difference between male and female users.
D) Create separate audiences of male and female cellphone purchasers and run separate Audience Profile reports and compare them in order to analyze the differences.

Solutions: